Seth Godin's newest book, TRIBES. This is a great read, short book and to the point. Godin has been dubbed a marketing genius (so have I!) and in this book, he urges those to who have the courage to LEAD.
Seth Godin is famous for marketing books like the Idea Virus, Meatball Sundae and many more. Tribes is already a national bestseller and voted the #1 must read business book of 2008. If you are not much of a reader, this is available on iTunes as an audiobook too.
A crowd without a leader is simply a crowd. A crowd with a leader becomes a TRIBE and the actions taken by a tribe becomes a MOVEMENT for social and political change. He uses current examples of tools such as Twitter and Facebook and all that leadership and tribes imply...Godin talks about how HERETICS used to be burned at the stake but now because of the sheer number of heretics, we join them, celebrate them and is inspired to 'do you', and find others that are like minded.
So much of what we already know needs to be retold to us from time to time and leadership is one of those things. When I am reading this book, it reminds me of so many of my friends who have chosen to lead the Tribe through things they do, events they put on and the life they choose to live. Great read for get you started this year!
What do you care about for so passionately that you can gather and lead a tribe for?